Brick & Mortar Retail Isn’t Dead – Here’s Why.

Customer Engagement

Your Site Is Now Live And Working, But Now You Need Visitors. Though Marketing Your
Site Might Feel Like A Separate Task, It’s A Vital Last Step In Officially Launching
Your Business. Prior To Launching Your Site—Or As Soon As You Launch—Set Up Your
Email Marketing And Automation Platforms. As People Start Visiting Your Site,
Collect Their Information, Including Email, To Market To Them. If Someone Abandons
Their Full Cart, Email Them To Remind Them To Check Out. If Someone Makes A
Purchase, Email Them A Receipt With Complementary Products. But You Can Only Do That
If You Already Set Up Your Email Automation.

Customer Analysis

Next, Go Back To Your Customer Personas To Find Out Where Your Customers Are Spending
Their Time Online And Which Methods Of Communication They Prefer. Then Invest In
Those Marketing Channels, Whether It’s Social Media, Email Marketing Or PPC
Campaigns.

Loyalty And Rewards Programs

You May Also Consider Setting Up A Customer Loyalty Program That Offers Discounts,
Giving You An Excuse To Reach Out Regularly And Stay Top Of Mind. It Will Also
Provide You With A List Of Your Most Loyal Customers, Who You Can Turn Into Brand
Advocates By Asking For Reviews, Testimonials And Referrals.

Regardless Of How You Market To Customers, Track Your Efforts To See Which Marketing
Tactics Are Driving The Most Traffic And Converting The Most Leads So You Can
Reinvest In Those Channels.

Let’s Do This

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Data, Beautiful Design And Outstanding Customer Service On One Platform, Which Means
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Quick Links: How To Build A Successful Ecommerce Business

• Part 1: Establish Your Strategy
• Part 2: Choose An Ecommerce Platform
• Part 3: Invest In Design And Performance